Staying relevant is important, so update your website frequently with blog posts on current industry events, new products and offers, and company news to keep visitors coming back to the site. You should also check at least monthly to ensure your software and all add-ons are up to date. Pheil said that if your software is not up to date, it’s in danger of being hacked, even if your website host’s security is strong. If you don’t have time to do this yourself, delegate the task to a trusted employee or a freelance website manager.
Starting a website for your business is a low-cost investment that can help you establish credibility and reach a wider customer base than you ever could through traditional marketing techniques. If you keep your website updated with fresh, current content and are quick to address technical issues, you’ll never have to worry about “not existing” to your current and future clients.
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Business website FAQs
How much does a business website cost?
According to research by Mark Brinker, the average cost of a small business website ranges from $4,000 to $10,000. The reason for such a wide range has to do with the type of business involved and the amount of work the business owner is willing to do. The difference between taking your own pictures and hiring a photographer can be a few hundred dollars. The same can be said for professional copywriting for web content and so on.
How long does it take to create a business website?
Website creation can range from days to months, but if you’re looking for an average, we can turn to DreamHost, a leading web host provider for small businesses, and they say the typical website building process runs between two and four months.
What should you include on your website?
Every business should include pertinent information like who you are, what you do and how you can be contacted? Your site should also include the products or services you sell, along with an easy way for customers to make purchases online. Businesses may want to include mission statements, reviews, testimonials and a regularly updated blog that provides valuable information regarding the company and industry.