Category: News and Technology

Have you ever seen an ad aimed at an audience that clearly didn’t include you? If so, you’ve witnessed the power of demographics in marketing. Demographic data can help brands to narrow the scope of their marketing efforts so that their time and money aren’t spent pursuing people who are […]

Demographic segmentation is the division of a target market into smaller groups of people who share demographic characteristics. For instance, a luxury jewelry company looking to target customers in the Northeast may divide this massive target audience by location (state or city) or income level (a lower-income consumer may not […]